Dushang Launches Eco-Friendly Hospitality Furniture Line, Partnering with Boutique Hotels Across Europe

      The “Sustainable Stay” line stands out for its commitment to both environmental responsibility and hospitality functionality. Unlike mass-produced alternatives, each piece is crafted using FSC-certified solid wood, recycled polyester fabrics, and water-based, low-VOC finishes—materials that reduce carbon footprint by 35% compared to traditional hotel furniture. “Hoteliers today aren’t just looking for pieces that look good—they need furnishings that align with their sustainability goals without compromising on durability or guest comfort,” says Li Wei, Dushang’s Product Development Director. “We spent 18 months testing materials and refining designs to ensure the collection can withstand the rigors of 24/7 hotel use while staying true to eco-friendly principles.”

Key pieces in the collection include a multi-functional lobby sofa with removable, machine-washable covers (made from 100% recycled plastic bottles), a space-saving guest room bed frame with built-in under-bed storage, and a dining table crafted from reclaimed oak wood. Early adopters have praised the collection’s practicality: “The sofas in our hotel’s lounge have held up beautifully even with high foot traffic, and guests often comment on how comfortable they are,” says Marie Dubois, general manager of a boutique hotel in Paris. “Plus, being able to tell guests our furniture is sustainable has become a key part of our brand story.”

     Dushang’s expansion into Europe follows years of establishing a strong presence in Asia and North America, where the brand has partnered with major hotel chains and independent properties alike. What sets the company apart, according to industry insiders, is its willingness to customize solutions for each client. “We worked closely with Dushang to match the furniture to our hotel’s coastal aesthetic—they adjusted the wood finish and fabric colors to complement our design scheme,” notes Marco Rossi, owner of a boutique resort in the Amalfi Coast. “Their team was responsive throughout the process, even accommodating last-minute changes to our order.”

     Beyond sustainability and customization, the “Sustainable Stay” collection addresses a critical pain point for hoteliers: maintenance. All pieces are designed with easy-to-clean surfaces, rust-resistant metal hardware, and stain-repellent fabrics—features that reduce upkeep costs and extend furniture lifespan. “In the hospitality industry, downtime for repairs or replacements is costly,” explains Zhang Mei, Dushang’s Sales Manager for Europe. “Our furniture is built to last 8-10 years with minimal maintenance, which translates to real savings for our clients.”

      Looking ahead, Dushang plans to expand the “Sustainable Stay” collection with outdoor furniture options later this year, tailored for hotel terraces and garden areas. The brand also aims to partner with 50 more European hotels by 2025, focusing on properties that prioritize sustainability and unique design. “The hospitality industry is evolving, and hoteliers need partners who can adapt to their changing needs,” adds Li Wei. “With ‘Sustainable Stay,’ we’re not just selling furniture—we’re helping hotels create spaces that resonate with today’s conscious travelers.”

      For more information about Dushang’s “Sustainable Stay” collection or to inquire about partnerships, visit our website or contact the European sales team at [e-mail：dushangfurniture@gmail.com].

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